Explain your product and its main benefit

Explain how the solution works and what results will users get from using it

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Logos of companies who use your product or have written about it

What problem does your product solve?

Briefly describe your problem. Use language that your customers use when describing their problems.

What is the cause of this problem?

Talk about the things that cause this problem. This shows that you understand the problem and empathize with the users about their situation.

Why can't other solutions solve their problem?

Write about other solutions that users might have tried and why none of them worked perfectly. This reinforces their pain and their need to find a solution.

What happens if they don't solve this problem right now?

Write about all the things they are losing out on by not solving the problem & The benefits they will get using your product.

How does your product solve the problem?

Briefly explain what your product does and how will it help the user reach their goals.

Write the main solution or
benefit that your product offers.

Explain your main feature that solves your user’s problems. Write about what it can do and how exactly will it benefit them.

Explain the secondary solution
that also benefits the user

Write about the secondary benefit that your product offers and how it will help the user solve their problems.

Write about your unique proposition.

Differentiate yourself from the competition. Write about how your product is the best among other alternatives.

What specific results are your users getting with your product?

Customer X doubled his website visitors in the first month itself!

Write about how the customer was struggling with problems similar to your users'. Write about how your product solved their problems and helped them reach their goals.

Customer Y 4x his website visitors in the first month itself!

Write about how the customer was struggling with problems similar to your users'. Write about how your product solved their problems and helped them reach their goals.